The Results of Dinsey-Pixar (no longer Pixar, Disney)

20 Jun

From WSJ:

As Walt Disney Co. prepares for this week’s release of “Cars 2,” the entertainment giant is betting the movie’s main character, Lightning McQueen, can race for years into the play rooms, lunch boxes and even the bathtubs of young boys around the world.

Disney says “Cars 2” is on track to sell more tie-in goods than any single previous film, surpassing by a wide margin the current record holder, “Toy Story 3,” which last year sold $2.8 billion of merchandise. That’s on top of the average $2 billion of “Cars” merchandise sold annually since 2006. Both “Cars” and “Toy Story” are products of Disney’s Pixar Animation Studios.

(Full article HERE)

Even Pixar makes movies with merchandizing in mind…The question is, will Cars 2 blow?

Its obviously still early…Fingers remain crossed.

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